The Japanese are absurd.
I think the area surrounding the eyes is attracting attention as an important part of communication instead of the mouth that is covered by a mask. The marketing battle is expected to continue as many people feel that masks have benefits other than preventing infections, such as eliminating the need to put on makeup or groom their beards.
Kenji Arima, a Rikkyo University professor specializing in marketing. Demand for eyebrow treatments and sales of colored contact lenses have grown among a public increasingly accustomed to wearing masks.